Based on an ROI analysis of OrthoSynetics’ affiliated practices health fairs are making a real comeback as a viable networking and advertising opportunity. Several OSI affiliated practices have recently had great success at health fairs. In fact several practices signed more than 50 new consultation appointments during health fairs.
There are several key factors to consider that contributes to Health Fair Success:
- - Select a health fair opportunity relevant to your target audience. Health fairs targeting youth and parents are best at attracting new patient prospects.
- Identify the best presentation tools appropriate for your target community. You need to capture their attention and sell your services. Digital picture frames with before and after pictures make a great presentation tool. In addition, PowerPoint presentations highlighting your team, location and service offerings draw attention and provide valuable information.
- Plan well in an advance to make sure you have enough practice promotional pieces - including brochures, business cards, testimonials and promotional items.
- Offer a time-sensitive incentive valid only for health fair participants.
- Be prepared to schedule consultations on the spot. You have a captive audience and the time to act is while you have their attention!
- Draw them in by raffling away a gift basket or gift certificate. Collecting information on entry forms is a great way to follow-up with participants in the weeks following the health fair.
- Staff your health fair booth with practice representatives who are outgoing and comfortable selling.
Following these simple tips can make health fairs a valuable resource to help you find new leads and grow your practice.
